The FMD Studio Luxe Signature Design Experience

La firma di Milano

BRAND | CUSTOM WEB | STRATEGY | COLLATERAL

YOUR LOVE & PASSION FOR YOUR CRAFT SHOULD BE HIGHLIGHTED, CELEBRATED AND TOLD IN A BEAUTIFUL, MEANINGFUL AND HONEST WAY.

your investment begins at: $5797+

Bespoke and uniquely tailored brand identity system, inclusive of a custom crafted logo design, font selection, color palette, pattern and texture suggestions, complimentary graphics, and a few custom touchpoint to  further elevate your brand including styled iconography and photography

Printed or Digital Collateral items to showcase your new brand design. Choose from your choice of two pieces (options include: business cards, letterhead, media kit, newsletter design, blog post graphic templates and more)

Brand Style Guidebook to help you stay consistent and cohesive with using your new brand identity system. Printed and sent your way, so you’ll have it handy to refer to.

An In-depth Consultation, kickstarts every website project. Together we will take a deep dive into your overall business goals, how your current website is serving you, and the areas of major improvements to adjust.

Content and Site Strategy becomes a bit more clear after our consult call, and we now focus on the real goals and desired results in your new website home.

Uniquely Tailored WordPress Website that includes basic SEO, up to 12 pages designed, domain and hosting setup (if needed – hosting fees are separate), opt-in integration to help drive targeted leads, responsive design so you look great on a desktop computer and a mobile device.

*Web Design & Development costs will vary dependent on the full scope of your project needs. If your needs are a bit more complex than typical, it may affect the final package price.

Let me ask you, is that website of yours converting leads? Does your brand work?

You're a business owner, and a pretty awesome one at that. You work hard, excel at your craft and your customers and clients love you! Your online business is however lackluster, cumbersome and in need of a serious revamp asap. You know your website could convert more leads, be easier to update and your branding can reflect your passion, your personality and speak directly to your audience, but how?!

This signature experience  otherwise known as The Signature Milan is designed for the Established business that is ready to elevate and needs a fully-updated design + brand experience to match. Crafted to take your online business from drab to fab, confusion to chic and functional. You'll walk away feeling crystal clear, and have strategic visual solutions focused on your branding, goal oriented website design, content strategy and the complimentary collateral that will make your brand shine online and off.

Love Notes

"Sasha-Shae pays great attention to detail. She read between the lines, and listened to my desires. She not only translated my needs into something beautiful, but held my hand during the process. She asked good questions! I will continue to work with her on future projects with confidence she will create not only what is being requested, but go beyond and create something lasting and beautiful."
Rebecca Beardsley
Owner, Salon Style Box
“The design process was refreshing and very interactive. We have worked with three other designers in the past and none saw our vision quite like Sasha. Her methods of asking for input and ideas was creative, easy and approachable.”
Melissa JB
Co-Owner Trials N Tresses blog
"Working with Sasha saved me 3 weeks worth of work. I was literally a few weeks out from a launch when I realized I wanted to host my sales pages separately from my site. She was available and jumped right in to help make my launch a success. After just one conversation, she was able to take my babbled vision and make it a visual success. And, her turnaround time was AMAZING!"
Kim McCarter
Funnel Queen, Biz Strategist

Branding

We will work together to craft your ideal and perfect visual brand. Complete with a primary and secondary logo, pattern and font suggestions, color palette, a customized aura board and brand book, in-depth strategy so we tailor and create your powerhouse brand. No stone is left un-turned.

Website

Your website is your online home, and it needs to not only wow your guests, but be practical, functional and helps you thrive. You’ll walk away with a website geared towards converting more visitors into tribe members, one that speaks exactly what it is you do so well, a site that is easy to manage and update content, and a site that works even when you don’t.

Digital Design

No business solution is complete without the necessary digital presence. You’ll get a few key social media pieces to help you showcase your new brand online and gain traction among your ideal clients. Need an email template? Maybe a media kit? Your new digital goods will be in full alignment with your elevated brand.

Content Strategy

Every project is focused on results. Research, analysis, and a real deep dive into a content strategy (and biz strategy) that works for your needs is done to ensure you walk away even more crystal clear on maintaining the online business of your dreams.

Print Design

As an awesome bonus you will get business cards designed, a letterhead and a notecard designed. We can also discuss printing them.

book your project now to build the brand of your dreams

THE MILAN Design Process

BRANDING & IDENTITY PHASE

Discovery
Call

Every experience begins with a completed project inquiry form, followed by us scheduling time to chat via a discovery call.

The call is where we will get crystal clear on how best we can move forward together. We will discuss which of my design experiences is the right fit for you, if you need any modifications and have additional requests. If all sounds well, we will begin with me sending over a final quote and agreement. You will then pay the first 50% non-refundable deposit to secure your spot in my design queue.

The
Fundamentals

Now that we are ready to dive into creating your dream solution, we first need to lay the groundwork. You’ll recieve a tailored Welcome Packet along with your unique Client Hub to be able to track progress, easily find documents and more, and your first Client homework (my Branding Workbook). 

The workbook will help me gather more information about your existing brand and website presence and determine what the best solution is for you.

Gathering
Inspiration

Now that your client homework is done, we will start the process of gathering data on what drives you, what inspires you, what your sense of style is and how you want that to be expressed to the world.

During this phase, I will create a vibe board based on the research done and your suggested inspiration pieces, tying the look, feel and tone together visually.

Collaborative
Design

The fun part begins! After your seal of approval on the Vibe Board, we will shift gears into your brand concept creation. I will make one solid brand concept and showcase how it will work across various touch points. 

Refinement
Process

Once we are sure that the brand concept is THE ONE, we can now refine it to ensure it’s truly the best it can be. This phase will include the creation of the supporting digital and print collateral items, primary and secondary logo elements,  any complementary patterns, icons or graphics, and a full branding board.

Complete &
Celebrate

After everything has been revised and approved in its final form, you’ll have everything ready to be delivered! Once the remainder balance of your payment is completed, all of the necessary files and formats will be added into a shared folder for you to enjoy instantly. A custom Brand Guidebook is also included, to help you utilize your new logo and supporting design elements with consistency  regardless of medium, place or platform.

WEB DESIGN & DEVELOPMENT PHASE

Project
Preparation

Woot woot!! If you’re a brand new website design client, welcome to the FMD tribe! If you’re moving on to the website design phase as an existing branding client, then please skip ahead step two. 

We’ll start with an in-depth Zoom/Skype consultation call to uncover your current pain points with your website, and determine your overall business and site goals which will help me to guide you towards the best design and development solution for your needs.

A one-size fits all approach doesn’t cut it around here, as your business and needs are truly unique and as such, the solution we come up with together should reflect that. I currently create tailored solutions using either WordPress, ShowIt or SquareSpace. (And for companies needing something rigorous  a hand spun solution via Ruby on Rails).

Since all these platforms have varying features, every website design project is custom quoted. If you have any modifications or additional requests, we’ll address them during our call. From there, I’ll send over a finalized proposal quote and agreement for you to review and return, along with a 50% non-refundable deposit. Yayyy! We’re ready to get this experience started!

Strategy &Planning

Detailed scheduling and planning helps keep the project on track. If you’re an existing client, you’ll get detailed schedule added to your existing client hub space. New clients will gain access to their custom Client Hub and receive their Welcome Packet for the first time.

You will complete a set of homework based on my Website Workbook, that will help us both be clear on layout, structure, and functionality for your new site.

During this phase, I will research the best options for you new website (including any 3rd party plugins, themes/templates if needed) and also discuss the overall logistics of your site including the content, copywriting and professional photography you’ll need to ensure your new site shines with clarity and poise.

Style
Exploration

Based upon your homework answers, given website references, and my knowledge of your overall brand and website design goals, I will start the exploration process crafting a style tile that allows us a fast way of assessing the look and feel of your new website design. It allows us to tie elements of your brand together with potential colors, design elements and layout styles, without fulling committing to a mockup.

Collaborative
Design + Development

The fun part begins! Upon approval of your chosen style tile, I will use that tile to begin the process of creating a full responsive design mockup of your website. I design and develop for desktop and mobile devices concurrently, to ensure careful consideration of the experience on all platforms and screen sizes.  Special consideration is always given to optimizing the overall user experience, and maintaining  brand integrity, to ensure that your website feels like a natural extension of your brand to your customers and visitors.

When you’ve given the mockups your full stamp of approval, I will begin to translate them into a functional pixel perfect, and truly mobile responsive website experience. You will be able to review the website at specific times as I build as your feedback is extremely valuable in this process!

Refinement
Process

When your website development process is near to it’s completion we will plan a Zoom/Skype call and we will walk through the entire site together on a page by page basis. This will allow us to review everything with a fine tooth comb together and ensure that we’ve addressed all design and technical issues. Should there be any inconsistencies in our site review experience, we’ll know and will be able to address those issues. After fixing those issues in development, we will do another call for a final walkthrough of the site, for your final approval and to prepare you for launch!

Launch &
Celebrate

Woot woot!!! You made it to end of the project! You’re ready for launch! At this point, development ends and we get you ready for the limelight, which includes basic SEO work, a finalized check on your content, and images, and also test any extra bits we may have added in at the last minute to ensure everything works as we expect!

Once the remainder of your balance is paid, we will begin the transition process of moving the site over to your own hosting servers and help moving your domain name over. Any complimentary assets that were created for your project will be shared with you via a convenient shared folder for your personal use. You will then be given opportunity to schedule a 30 minute site training sessions so we can go over the ins and outs of your new website and as well discuss site maintenance and your options. You will also receive 10 days of support and troubleshooting time after the project has gone live, this will help smooth out any updates or things that arises right after going live.

excellent! the time is now to build your stellar biz solution

Additional Service Offerings

Site en Bloom

Bespoke Luxe Web Design & Development

CUSTOM FUNCTIONAL + STRATEGIC WEB DESIGN

your investment begins at: $4450

WHAT'S INCLUDED?

An In-depth Consultation, kickstarts every website project. Together we will take a deep dive into your overall business goals, how your current website is serving you, and the areas of major improvements to adjust.

Content and Site Strategy becomes a bit more clear after our consult call, and we now focus on the real goals and desired results in your new website home.

Uniquely Tailored Website that includes basic SEO, up to 12 pages designed, domain and hosting setup (if needed – hosting fees are separate), opt-in integration to help drive targeted leads, responsive design so you look great on a desktop computer and a mobile device

WHO IS IT FOR?

The business owner that’s ready to elevate their brand with an identity system that truly reflects them and their business. For the business needing a website that will drive results, convey their message and be custom tailored to their needs. The Site en Bloom website package is catered to creating an over-haul experience that elevates your brand through strategic design and that focuses on results.

Bespoke Luxe Brands + Identities

unique visual branding

Your brand is the first introduction to what you offer. The flourishing brand package allows us to delve into the visual touch points that will leave your tribe in-love, and clear on message, mission and easily identify with your style.

your investment begins at: $1550+

WHAT'S INCLUDED?

Bespoke and uniquely tailored brand identity system, inclusive of a custom crafted logo design, font selection, color palette, pattern and texture suggestions, complimentary graphics, and a few custom touchpoint to  further elevate your brand including styled iconography and photography

Printed or Digital Collateral items to showcase your new brand design. Choose from your choice of two pieces (options include: business cards, letterhead, media kit, newsletter design, blog post graphic templates and more)

Brand Style Guidebook to help you stay consistent and cohesive with using your new brand identity system. Printed and sent your way, so you’ll have it handy to refer to.

WHO IS IT FOR?

The business owner that’s ready to elevate their brand with an identity system that truly reflects them and their business.

*Each investment will vary due to the unique nature of each brand and website needs. Please contact me for a custom quote and conversation!

In-House Design Partnership

MONTH BY MONTH DESIGN

You need a visual design strategist to join your team and step in to handle graphic design tasks on a month to month basis

various options beginning at: $575 per month

Brand + Site Consultation

STRATEGY SESSIONS

Your site isn’t performing at it’s peak, and your brand leaves nothing but blurry visions. A Brand +Site Consult will help you get clear and strategic about changes you can readily implement to start putting your best foot forward visually.

your investment: $497

The Booking

Ready to dive right in? Complete a project inquiry to begin your experience right now

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